Evie Bowerman

W7 Rebrand

Fire Starters competition breif ‘Reignite an Old Flame’ asked designers to redesign the packaging and show how this identity can work in a brand world. W7’s misson is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price. The redesign was inspired by the brand’s origin, London. On packaging and advertising, the logo is used as a window to see into London’s beauty.

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